purehype.in

Our Story

Our story starts with the name
Purehype®.

Making an impact through innovation,
honesty, and thoughtfulness

For us, Purehype is the spirit of looking at things differently.

Trying new things even when success is not guaranteed. Not stepping on others to get ahead. Thinking about the benefit of others just as you’d think about your own.

This was the spirit on which Purehype was founded in 2024. With the belief that a business cannot be about financial gain alone.

It is about making a positive impact. That’s what Purehype is about.

Purehype is

Distinctive fashion
for the contemporary Indian

with In-house capabilities in design, manufacturing, technology,
data science, and marketing

7 years

of journey so far

250+

team-members

1 Crore+

products sold!

60 Lakh+

app downloads

Scroll to Top